Organisation and capability
Programme reset
A digital product programme, redirected to commercial return.
Duration
Two to four weeks
Fee shape
Fixed fee
Suits
Programmes running eighteen months or more without a clear commercial result
Typical client size
£15m to £100m revenue, digital product spend material to the operating budget
When this engagement applies
Digital product programmes in mid-market businesses tend to follow a common path. Early enthusiasm, an internal team built quickly, a roadmap that grows faster than the delivery capacity, a drift away from the original commercial case, and a board that has stopped believing the programme will deliver what was promised.
The trigger is usually a budget review, a leadership change, or a year-end where the original commercial case and the current state of the programme no longer line up.
What I assess
An independent review of the programme against its original commercial case. Four areas:
- The commercial case as it stands today
- The delivery shape: pace, scope discipline, dependencies
- The team and supplier relationships
- The technology choices
The output is a written recommendation the board can act on. The recommendation may be to continue with adjustments, to redirect, to merge with another initiative, or to wind down. The engagement is structured to make any of those answers defensible.
The point is not to be sceptical of digital product work. It is to make sure the work that continues is the work that should continue.
What you get
- A written review of the programme against the original and current commercial case
- A delivery assessment covering pace, scope discipline and team capability
- A recommendation with the trade-offs of each alternative
- A draft board paper
- A call with the executive sponsor before the paper reaches the board
Delivery
Week one: interviews with the programme leadership, product team, and commercial sponsors. Approximately ten to twelve hours of internal time across the team.
Weeks two and three: delivery review, supplier and team assessment, technology review.
Week four: drafting, validation, board paper.
Fees and duration
Fixed fee, scoped at the start. Two to four weeks elapsed.